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Built By Agents, For Agents

Keller Williams has always been more than just a real estate company. Our mission is clear: to build careers worth having, businesses worth owning and lives worth living. And that means an unapologetic focus on you – the most important part of our business – the agent.

Get from where you are, to where you intend to be.

Named the #1 Training Organization in the world by Training Magazine in 2015, we’re often described as a training and coaching company cleverly disguised as a real estate franchise. Whether you’re just launching your career, or a top producer looking to break through your next ceiling of achievement, we will help get you there.

Find and Fund Your Big Why

We understand that activities dictate our results – not the market. Whether you’re new to the industry or already a top producer, the Career Growth Initiative brings laser focus to the activities that lead to results. This suite of interconnected value tools provides you an unprecedented view into your business so you know EXACTLY what needs to be accomplished in order to achieve all-new levels of production and profitability: the two factors that determine if your business can fund the life you envision for yourself and your family.

Build Expertise
Keller Williams University provides the most advanced and comprehensive learning opportunities in real estate and empowers you to become the expert in your local market.
Crowdsource Your Success

Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate. These courses are available in local real estate offices across North America and on-demand via KWConnect.

Remove Limits

Your business grows to the extent that you do! Award-winning KW MAPS Coaching offers a breadth of high-accountability programs designed to turn your biggest goals into realty. Our coaches are experts on industry best practices, the models of MREA and Keller Williams systems, putting them in a unique position to guide you to the next level.

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Signature Events

These sell-out events provide you with knowledge and tools that you can put directly into practice to boost the productivity of your business.

MEGA CAMP
Over 7,000 associates gather to hear the latest insights, trends and skills needed to succeed from company leadership, special guests and each other!

FAMILY REUNION
This annual 4-day companywide event is the most highly attended private real estate franchise event in the industry with more than 15,000 attendees. Family Reunion prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business.

MASTERMINDS
Collaborate and learn practical wisdom from top-producing agents and leaders in an all-day brainstorming session.

Build the #1 Brand. Yours.

Your clients choose YOU, not your firm. In fact, only 3% of sellers and 4% of buyers cited an agent’s affiliation with a particular firm as the most important factor in choosing their agent. That’s why we stand behind our agents, not in front of them, providing you with the tools you need to power your business.

Leads

The KW Lead Generation Network gives you presence and power in online searches. Combined, there are well over 200,000 sites in our lead generation network.

Listings
The Keller Williams Listing System (KWLS) protects you when you decide to syndicate your listings. It guarantees that our associates maintain ownership and control of their listing data and gain maximum exposure for their listings online.
THE “MY LISTINGS MY LEADS” PROMISE
You work hard to get your listings and deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy. Whenever listings are marketed on the KW network and listing syndicates, all the leads go directly to the listing agent.
Leverage

KW Mobile Search App

The KW Mobile Search App puts your brand in your client’s pocket by providing you an individually branded, fully integrated mobile application to share with your sphere.

eEdge

eEdge is a revolutionary lead-to-close agent business solution and robust marketing tool that saves you time, money and effort by reducing redundancies in your workday.

KW Google Apps
KW Google Apps for Business allows you to communicate, collaborate and coordinate your real estate business anytime and anywhere.

KW Team Leads

KW Team Leads improves a team’s accountability and efficiency by integrating actions such as tracking, monitoring and communicating with leads with little effort and immediate results.

KW Video

KW Video allows you to create professional quality marketing videos on your mobile device.

A Culture of Abundance

Our Mission: To build careers worth having, businesses worth owning, and LIVES worth living. Our unapologetic devotion to our agents as business owners and family is the driving success behind our success, and yours.

What is RED Day?

RED (Renew, Energize and Donate) Day is a Keller Williams Realty service initiative dedicated to improving our local communities. All Keller Williams Realty associates in the United States and Canada are asked to donate their time to renewing and energizing aspects of their local communities. Because of her constant commitment to the culture of our company, this day has been dedicated in honor of our Vice Chairman, Mo Anderson.

Want to find out more?

If you are a Keller Williams associate please log in to the KW Intranet for more information about KW Red Day. If you would like further information on how you can help in your area or have any other questions please email redday@kw.com.

Expect Extraordinary

Our agent-centric, interdependent model allows you to be your best entrepreneurial self while taking full advantage of the resources proves to you as a member of the world’s largest real estate franchise.

100% COMPANIES

Independent

  • associates are independent and have a landlord/tenant relationship with their company;
  • associate-focused environment with limited high-level support;
  • associates assume all financial, legal and management responsibilities

KELLER WILLIAMS

Interdependent

  • associates have an interdependent relationship with the company and a mutual interest in success;
  • associates and brokers work as teams in achieving financial goals;
  • associates do not assume financial, legal or management responsibilities

TRADITIONAL COMPANIES

Dependent

  • associates are dependent on the company;
  • financial gain is directed primarily to the brokers and the company;
  • associates have fewer opportunities for accumulating wealth

The Best Technology

Gain the high-tech edge!
As technology continues to transform the ways in which buyers search for homes and real estate professionals communicate with their clients, Keller Williams Realty’s, agent driven technology development group is on the forefront of advances that continue to sharpen our agents’ competitive edge.

Read about our latest technology initiative, the eEdge, which is making news in the real estate industry!

The Best Training and Coaching

Tap into the real estate industry’s brightest minds and top producers!
A commitment to training and coaching at every level is at the heart of what sets Keller Williams Realty apart. Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate. Multimedia training is offered online, via KWConnect, the real estate industry’s most innovative distance learning program. Among the industry’s top tier coaching programs, MAPS Coaching, led by Dianna Kokoszka, is having a profound impact on the careers of thousands of real estate professionals.

The Best Wealth-Building Opportunities

Spread the word and create another stream of income
In keeping with the philosophy that agents are partners and stakeholders in the success of the business, Keller Williams Realty has created a distinct profit sharing program in which approximately 50 percent of every market center’s profits every month are returned to those who have contributed to a market center’s growth by attracting productive associates to the office. To date, 14 Keller Williams associates have earned more than $1 million in profit share and fully 23,769 associates are participating in the profit share program.

Read the recently published White Paper on profit share.

Find out how profit share is changing lives.

A Culture of Caring

Become part of something bigger
Keller Williams Realty is a company that changes lives. The culture is as diverse as the countless ways in which associates and market centers commit themselves to finding and serving the higher purpose of business, and is united by cohesive understanding of our Mission, Vision, Values, Beliefs and Perspectives

During our first, annual RED Day, which is now a companywide tradition, 22,000 associates participated in a coordinated effort to give back with their local communities.

At the heart of Keller Williams culture in action is KW Cares, a public charity created to reach out and support each other during times of extreme and unexpected hardship.

Contact Us to become an Agent

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